Global software solutions provider Bigtincan Holdings has won a $7.2 million contract expansion with US wireless network carrier T-Mobile to cover business-to-business sales and the extended use of its sales enablement platform facility. The three-year expansion signifies the largest win to-date for the young company, and will boost the total value of its contract with T-Mobile to over $11.5m.

Bigtincan’s initial contract with T-Mobile was won by competitive tender in mid-2017 and involved a deployment at scale of the Bigtincan Hub application to 5,500 retail stores on up to 23,000 mobile devices. The contract expansion follows the success of the initial deployment and will broaden Bigtincan offerings to T-Mobile beyond retail. The new contract will include B2B sales and extended use of the feature-rich Bigtincan Hub as a core platform for T-Mobile’s business, utilising Bigtincan’s software development kits (SDKs) and application programming interfaces (APIs).